LINGUAL FORM OF CONVERSATION IMPLICATURE ON ENDORSEMENT CONTENTS BY BALINESE CELEBGRAM

  • Anak Agung Gede Suarjaya Universitas Warmadewa
  • Anak Agung Istri Wanik Warmadewi Universitas Warmadewa
  • I Gusti Ayu Agung Dian Susanthi Universitas Warmadewa
  • I Made Agus Angga Putra Universitas Warmadewa
https://doi.org/10.30957/ijoltl.v7i3.699
Abstract views: 330 , PDF downloads: 315
Keywords: form of lingua, endorse, implicature, Balinese celebgram

Abstract

The main purpose of this research is to identify and describe the form of lingual implicature used in the endorsement content of Balinese celebgram. A qualitative approach was applied to this research. The endorsement video with Balinese language on @gek_ Cantik25 account is used as a data source. The data in this research is the utterances of the celebgram in lingual form which contains implicatures in the endorsement video in Balinese language. The data was collected by transcribing the video, then sorting the data according to the purpose of this research for further analysis. The data are presented with explanations that support the classification. There are three (3) lingual forms that contain implicatures in this research, namely declarative lingual forms, imperative lingual forms, and interrogative lingual forms. Meanwhile, the type of implicature contained does not depend on the lingual form but on the intent the speaker wants to convey.

Downloads

Download data is not yet available.

References

Ariani, I. A. P., & Dkk. (2016). Implikatur Pada Iklan Layanan Masyarakat. JPBSI Undiksha, 4(2).
Chaer, A. (2014). Linguistik Umum. Rineka Cipta.
Hikmah, E. N., & Irma, C. N. (2021). Analisis Implikatur Konvensional Meme dalam Surat Kabar Radar Tegal. Jurnal Literasi, 5(1).
Ihsan, D. (2011). Pragmatik, Analisis Wacana, dan Guru Bahasa. Universitas Sriwijaya.
Levinson, S. (1992). Pragmatic. Cambridge University Press.
Moleong, L. . (2012). Metodologi Penelitian Kualitatif (Edisi Revisi). PT. Remaja Rosdakarya.
Nasrullah, R. (2017). Media Sosial Perspektif Komunikasi, Budaya dan Sosioteknologi. PT. Remaja Rosdakarya.
Sari, N., & Dkk. (2020). Analisis Makna Implikatur dalam Wacana Iklan Layanan Masyarakat pada Media Sosial. Jurnal Kande, 1(1), 45–52.
Sudaryanto. (2015). Metode dan Teknik Analisis Bahasa. Sanata Dharma University Press.
Sumarsono. (2010). Pragmatik. Universitas Pendidikan Ganesha.
Sutopo. (2006). Metodologi Penelitian Kualitatif. UNS PRESS.
Warmadewi, A. (2021). Implikatur dalam Percakapan Selebgram Bali Gek_Cantik25. Linguistik Jurnal Bahasa Dan Sastra, 6(1).
Widi, H. (2021). Pengertian Endorse Artis. Kompasiana. http:/www.kompasiana.com/retina / pengertian endorse-artis
Wikipedia. (2021). Media Sosial. Wikipedia. https://id.wikipedia.org/wiki/Media_sosial
Wiryotinoyo, M. (2010). Implikatur Percakapan Anak Usia Sekolah Dasar. UM Press.
Published
2022-09-28
How to Cite
Gede Suarjaya, A. A., Istri Wanik Warmadewi, A. A., Dian Susanthi, I. G. A. A., & Angga Putra, I. M. A. (2022). LINGUAL FORM OF CONVERSATION IMPLICATURE ON ENDORSEMENT CONTENTS BY BALINESE CELEBGRAM. IJOTL-TL: Indonesian Journal of Language Teaching and Linguistics, 7(3), 312-321. https://doi.org/10.30957/ijoltl.v7i3.699
Issue
Vol. 7 No. 3 (2022): September
Section
Articles

Copyright (c) 2022 IJOTL-TL: Indonesian Journal of Language Teaching and Linguistics

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under  a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).